Your traffic doesn’t match your conversions. Your deals are closing inconsistently. Your downloads don’t turn to pipeline.

I help Series A/B fintechs turn downloads into pipeline and demos into deals.

As a former Account Executive in fintech, I learnt the hard way over the course of 1,000+ sales conversations with finance buyers, closing deals, and, more importantly, watching them die.

Through discovery calls, demos, and closing conversations, I heard prospects explain their real problems, their actual decision-making process, and what finally made them pull the trigger.  

I also grew to recognise why they didn’t buy – the objections that killed deals after I was no longer in the room. In the CFO’s office. In the board meeting. In the compliance review.

The messaging that confused them, and the content that made them bounce.

Your champion doesn’t just need to understand your product. They need to defend it to the people who don’t, and a lot of marketing content leaves them empty-handed.

Sales and marketing should form a money-making matrimony. Yet they rarely do.

That’s because there often remains a gap between both sides of the business, between what actually happens on sales calls and what marketing caters to.

I work with Series A/B fintechs in accounting automation, payments and RegTech who have traction but need their marketing to do more heavy lifting in the sales cycle.

What I write:

• White papers that not only inform but equip champions to sell internally
• Case studies tailored for finance and tech decision-makers
• Positioning that speaks to how finance buyers actually decide
• Website copy to convert traffic into reliable pipeline

All built on actual buyer intelligence.