Full Story
Stand out from the static.
I Turn Prospects Into Customers with Copy That Closes. 1,000+ Sales Calls' Worth of Insights Behind Every Word.
As a B2B marketer, you don’t have time to revise and re-work mediocre content – you’ve got enough on.
That’s why one of the most valuable assets to your strategy is a self-sufficient writer who does thorough research and takes ownership of content creation.
A writer who can bring something rare to your content: conversion-focused copy rooted in 1,000+ real sales conversations with the very people you’re trying to reach.
You get content built around what your buyers actually think, feel, fear, and pay for. Buyer-first messaging that speaks their language. No more buzzword violence. No more guesswork.
Forget bloated agency fees or the headache of managing an in-house team. I combine real sales floor insights with proven copywriting frameworks to create content that doesn’t just fill web pages – it fills your pipeline.
Let’s make your content your competitive edge. Make Them Feel. Make Them Act.

Looking for a Freelance Writer to Elevate Your Content? I'm your man.
Believe me, I get it – you’re busy, and your website needs memorable content capable of lighting a beacon amidst the crashing waves of AI & trend-hoppers.
That’s where I come in. As a seasoned writer, I specialise in:
- Driving more traffic to your site, boosting search engine visibility, and catapulting conversions.
- SEO-optimised and Social Media-optimised content that gets noticed by Google and remembered by your audience.
- Clear, concise writing that builds brand authority and goes above and beyond to provide value to readers.
- Delivering web copy that creates action. We’re all about guiding that customer journey from ‘hi’ to buy.
I help digital marketing companies with content writing and copywriting, social media management, analytics/SEO and email campaigns.
I’m Dec, a freelance writer with an instinct for storytelling and identifying what makes your brand and/or product unique.
Hire a content writer (me) for your digital marketing writing, SEO content or copywriting needs.
Let’s work together to create content that works as hard as you do.
How can I help you?
Whilst I specialise in SaaS and Fitness, my ability to make words dance to your rhythm isn’t restricted to other industries.
From brands to SaaS providers to marketing consultants (anyone, essentially), I’m here to help you reach your audience in a genuine and relatable way.
I’ve been emptying pens and filling notebooks since I could hold them – let’s get your name in there.
Okay, sounds great in theory but, what do I actually… do?
Content Writing Services



Copy and Content Writing
I create compelling blog and SEO content that engages readers and drives conversions through strategic hooks and effective CTAs – people hate to be sold to, but they love to buy…
I give away as much value with my content as possible every time – it means a great user experience and it’s great for boosting SEO.
Editing & Proofreading
I’ll work with you to ensure your content shines, no matter the industry, format, or niche. From style and tone to spelling and grammar, I’ll make sure everything aligns with your brand and vision. You can trust that your content will always be on point, no matter the deadline.
Content Strategies
I’ll create a tailored strategy that’ll guide your customers from ‘hi’ to buy.
I build lasting relationships with your audience. Your success, and their experience, are my priority.