Full Story
Stand out from the static.
Looking For a Skilled SaaS & Fitness Copywriter to help you dominate your competition?
Need custom, exclusive content but don’t have the time to create it?
Your competitors are out there drowning readers with forgettable content. Meanwhile, you remain the internet’s best-kept secret. Conversion eludes you, and you feel lost in an online jungle. You need content that cuts through swathes of your competitor’s two-bit copy like a machete through thick vines.
Rest assured. I know how to bottle what makes your brand shine and send it bobbing across the digital sea to resonate with your target audience. To make them feel.
All so you don’t have to.
Your brand is unique – you need someone who can convey it with flair. Someone with the instinct to write the kind of copy that can’t be copied. Someone who can capture the Full Story. That’s me.
I inject vitality into your content and stand out from the static with writing that is not only high-quality but optimised for both social media and search engines – If a blog post is published in the woods and all that.
Forget inflated agency fees and the migraine-inducing responsibility of managing an in-house team.
Think of me as your secret weapon. An intuitive, strategic content writer with a unique style and approach. If emotions are the catalyst for all action, then their feelings are tinder, and my content is the matchstick. Let’s light a fire under them.

Looking for a Freelance Writer to Elevate Your Content? I'm your man.
Believe me, I get it – you’re busy, and your website needs memorable content capable of lighting a beacon amidst the crashing waves of AI & trend-hoppers.
That’s where I come in. As a seasoned writer, I specialise in:
- Driving more traffic to your site, boosting search engine visibility, and catapulting conversions.
- SEO-optimised and Social Media-optimised content that gets noticed by Google and remembered by your audience.
- Clear, concise writing that builds brand authority and goes above and beyond to provide value to readers.
- Delivering web copy that creates action. We’re all about guiding that customer journey from ‘hi’ to buy.
I help digital marketing companies with content writing and copywriting, social media management, analytics/SEO and email campaigns.
I’m Dec, a freelance writer with an instinct for storytelling and identifying what makes your brand and/or product unique.
Hire a content writer (me) for your digital marketing writing, SEO content or copywriting needs.
Let’s work together to create content that works as hard as you do.
How can I help you?
Whilst I specialise in SaaS and Fitness, my ability to make words dance to your rhythm isn’t restricted to other industries.
From brands to SaaS providers to marketing consultants (anyone, essentially), I’m here to help you reach your audience in a genuine and relatable way.
I’ve been emptying pens and filling notebooks since I could hold them – let’s get your name in there.
Okay, sounds great in theory but, what do I actually… do?
Content Writing Services



Copy and Content Writing
I create compelling blog and SEO content that engages readers and drives conversions through strategic hooks and effective CTAs – people hate to be sold to, but they love to buy…
I give away as much value with my content as possible every time – it means a great user experience and it’s great for boosting SEO.
Editing & Proofreading
I’ll work with you to ensure your content shines, no matter the industry, format, or niche. From style and tone to spelling and grammar, I’ll make sure everything aligns with your brand and vision. You can trust that your content will always be on point, no matter the deadline.
Content Strategies
I’ll create a tailored strategy that’ll guide your customers from ‘hi’ to buy.
I build lasting relationships with your audience. Your success, and their experience, are my priority.