Work
White papers, articles and website copy for B2B fintechs.
White paper · Stacks AI
The CFO's Guide to Achieving Radical Productivity Gains
A gated lead generation asset for finance leaders evaluating AI-driven accounting automation.
White paper · Stacks AI
The CFO’s Guide to Championing Financial Close Optimisation
A strategic guide equipping CFOs to build the internal business case for financial close optimisation. Written for senior finance leaders navigating competing budget priorities and board buy-in.
Article · Palm
Buried Treasury: Why 68% of Companies Are Sitting on Hidden Financial Potential
Long-form inbound content turning a technical treasury problem into a human story.
Article · Chaser
Why Late Invoice Payments Are Your Fault (And How To Fix It)
A contrarian opinion piece reframing late payments as a customer experience problem to position Chaser’s AR software as more than back-office automation.
Website copy · Chaser
Free Trial Page Rewrite
Full rewrite repositioning AR automation as relief for time-poor SME owners – focused on reducing sign-up friction and driving trials.
Website copy · Chaser
Landing Page Hero Rewrite
Hero section rewrite shifting messaging from product features to emotional connection – written to reduce bounce rate and generate inbound leads.